Cadbury’s :: Business and Management Studies

CadburysDepartmentsInside a backup there are many varied functional departments on the whole getd to friend the company in its organizational methods. There aremany different departments involved with Cadburys, as there are inany calling all used for different functions. These are Marketing and Sales pay formation and IT support Operations seek and Development Production guest Services Human ResourcesMany of these all blend in unitedly on the area of their focus butstill all drama an important part in the running of the business. Thethree departments that I pass on be focusing on are Marketing and Sales,Operations and Administration and IT support.Marketing and SalesThe main things that are dealt with in the marketing and gross sales departments are Market Research, both primary and secondary look for advancement Advertising SalesThere are the four Ps of Marketing and Sales, publicity, Price,Product, Place.Market ResearchPrimary ResearchMarket Research is identified as one of two, either primary researchwhich is studies that adopt not taken place before or secondaryresearch which is using research that has been carried out before.Primary Research involves things such as asking people questionnaireson their views and opinions of a particular product or sector. Many ofthese put one across taken place before for Cadburys and I fill been asked instores and around the Bournville site to fill out a briskquestionnaire. I browsed the Cadburys website and found an onlinequestionnaire referring to the site. See appendix . secondary coil ResearchSecondary Research, otherwise known as desk research, is lookingthrough information that all ready exists. This takes place often forCadburys also as they constantly look through old information to discoverwhat the customers want and how preferences have changed throughoutthe years. If information is collected from a book you must create abibliography and write down the name of the book and the author sothat you do not take credit for their work. See appendix .PromotionPromotion is making customers aware of their businesses products.There are many shipway of doing this including showing customers how itwill meet there needs, persuading customers to buy the product, making authoritative customers know where they nominate purchase the product and the costof it and of course large information about the product. Promotioncan also occur as testing a product out before you think of purchasingit or even lowering the prices as low as they can go to raise interestin them. In some cases progress can even be the one on one history of the product and the support needed if problems arouse.See appendix . Promotion is seen everyplace like billboards, bus